On April 21st, 2015, Google released an update to their search result ranking algorithm on mobile devices. This update ranks mobile-friendly websites higher in search results on mobile devices. With this update, Google has forced website owners to evaluate their website’s mobile-friendliness, which is a good thing considering how many users use mobile devices to browse the web. Below are statistics straight from Google, taken from the “A Year of Opportunities” 2015 Google Booklet.
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When it comes to your online presence, social media platforms and online tools, such as Yelp, places consumers figuratively in the driver’s seat, and it is the consumer who controls where you go. This is the reality for many car dealerships, and in order help steer the direction of their online reputation (positive or negative) it all starts in the dealership. A lot can be said for the connection between the two. Maintaining your dealership’s online presence is now seemingly just as important as maintaining the dealership lot. [click to continue…]
Recently Google has added a new ad extension to AdWords. This new ad extension is called the callout extension. Callout extensions are a great way to highlight popular aspects or services that a business offers. Some examples of a callout are:
- Free shipping
- Price match guarantee
- Certified pre-owned cars
- Vehicle Reports Available
- 24-7 customer service [click to continue…]
From our experience here at AmazonAutoNation.com Ltd, we know that unique online content make a world of a difference when it comes to search engine optimization. How can you stand out from our competitors if your website content is exactly the same as your competitors? This is where we come in; we prove unique and reliable content which will give you better rankings. [click to continue…]
By 2015 Millenniums will represent almost 1/3 of the population, and as an automotive dealer, it is critical to arm yourself with the proper tools and knowledge to appeal to this buying group. They are nearly 80 million strong, and studies show that almost half of them will buy a new or used vehicle within the next 2 years.
Most automotive dealers realize that they must employ effective marketing strategies to this consumer group in order to not only be successful, but to stay alive. But how do you do that? How do you connect with a generation that wields more buying power than any other generation in history, but are so different in how and why they make their buying decisions?
The key is to gain a better understanding of this decision process and implement strategies that specifically appeal to that process. [click to continue…]
When interviewing clients for our services the golden question always arises, “why should I hire you to do this when I can do it in-house”? This question always makes me smile because over the years I’ve observed the patterns that arise in dealerships. When it comes to executing an online marketing strategy, many car dealers are consistently inconsistent.
A website provider, 3rd party supplier, employee or someone offers up a great new idea to help improve their online marketing performance! The idea is implemented by the dealership and then the person responsible for that task is promoted, leaves the dealership (perhaps to work for a competitor) or it falls short of their expectations. For one reason or another, a lot of dealerships lack consistency. [click to continue…]