digital marketing in 2016

With a new year upon us, it is time to start thinking about the changes we will need to make to improve our marketing methods and what sort of changes we will see. There are several predictions being thrown around the digital marketing sphere on what marketers will focus on and ways technology will create changes in digital marketing, according to infographics from Signal.

Signal predicts that there will be improved people-based marketing options, giving advertisers more flexibility and control of their digital marketing campaigns. “In 2016, marketers will feel increased pressure to solve challenges like getting a clear view of the customer cross disparate data sources, connecting the past to a customer’s intent, and demonstrating attribution and ROI,” Signal states.

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Social media has become one of the most effective solutions for businesses to increase traffic and leads over the past few years. By having the right social media management tools and a presence on social media, you’re improving your chances at being seen and known.

Which types of publishing tools are social media managers relying on to juggle each and every social media account? Here is our list of the top 3 Social Media Management Tools of 2015.

Hootsuite

hootsuite

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website_conversions

Connecting with people who have shown interest previously in your products and services can make advertising easier for businesses of all sizes. Remarketing is a process designed to do just that, allowing you to advertise to individuals who have previously visited your website.

The way Facebook Remarketing works is pretty straightforward. People visit your website, you segment website visitors and design custom ads, which are then shown to those visitors on Facebook.

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social media managementAs more and more businesses are turning to social media for giving their businesses that extra kick, there seems to be a coinciding growth in social media management applications hitting the market. Businesses know they benefit from being on social media, but maintaining a solid social presence can be hard and time consuming. This is where social media management tools stepped in and gave us a better option for social media maintenance.

Determining which social media management tool is right for your business can be a difficult decision. There are an abundance of options available, leaving many scratching their heads as to what they need, what will work and what they could live without. [click to continue…]

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website_conversionsWhen a Pixel is set up on a website, it creates a bridge to your Ad Account, a secure place, so information that can include “a device’s IP address, the time a person viewed the pixel, an identifier associated with the browser or device and the type of browser being used” can be collected.

For example, if I am logged into Facebook on my tablet and I visit your website, the Pixel will pick up the IP Address of my tablet, the fact that I viewed the website at midday, my Facebook User ID, and that I viewed your website on Google Chrome.

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Google Tag Manager

by Derek Kubik on August 31, 2015

Google Tag Manager is a free tool for managing multiple analytics and marketing tags by simplifying tag implementation and management processes. Using GTM not only helps streamline tags, but it can also help avoid redundant or incorrect tags that could otherwise distort data or harm site performance.

Tags make it easy to send information to analytics. A tag is javascript code that collects information like user behavior data , ecommerce data and remarketing data. Manually tagging a site requires some knowledge of coding and improper embedded codes can slow the site down or even cause it to crash. Too many tags can cause analytics to become cluttered and difficult to manage. This is where GTM comes in handy.

dependable-data

Image From: google.com/tagmanager

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facebook insights

Facebook Page Analytics | Who is in Your Reach?

Facebook and many other social media platforms are taking the world by storm. They’re becoming one of the top used applications on smart phone devices, computers and tablets. It is rare to meet someone who isn’t using a social media platform, and even more rare to not find businesses on them too.

As the popularity of Facebook continues to grow, businesses and website owners are becoming even more involved in the realm of Facebook Pages. Many create Facebook Pages in hopes to get likes from all over the world and have thousands upon thousands of fans. When you’re starting to grow and see more people on your Facebook page, you’ll also notice more data is appearing in the page’s Facebook Insights, which are analytics that cover various metrics of your Facebook Page’s performance.

Many don’t really look over these analytics excessively like we do with Google Analytics and Bing Analytics, but should we be? [click to continue…]

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Google Mobilegeddon

 

On April 21st, 2015, Google released an update to their search result ranking algorithm on mobile devices. This update ranks mobile-friendly websites higher in search results on mobile devices. With this update, Google has forced website owners to evaluate their website’s mobile-friendliness, which is a good thing considering how many users use mobile devices to browse the web. Below are statistics straight from Google, taken from the “A Year of Opportunities” 2015 Google Booklet.

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Pink Shirt Day 2015

AmazonAutoNation.com Ltd. is proud to wear pink in support of Pink Shirt Day, an anti-bullying initiative. First established by two Nova Scotia high school students, Pink Shirt Day is a campaign that delves into a deep conversation about bullying and society. [click to continue…]

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YelpWhen it comes to your online presence, social media platforms and online tools, such as Yelp, places consumers figuratively in the driver’s seat, and it is the consumer who controls where you go. This is the reality for many car dealerships, and in order help steer the direction of their online reputation (positive or negative) it all starts in the dealership. A lot can be said for the connection between the two. Maintaining your dealership’s online presence is now seemingly just as important as maintaining the dealership lot. [click to continue…]

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