Photo Credit: Google.ca
Google’s Search Algorithm (used to rank websites in search engine results) underwent a big change in 2011 with Google Panda, named after Navneet Panda. Navneet is the developer of the technology which made it possible for Google to code and implement the Panda algorithm.
Google Panda aimed to ensure lower-quality content would not appear in the top Google Search Engine results. Panda filters through sites on the Google Search Engine and adjusts the severity of the filter using Google Quality Raters. These raters answer probing questions about how the site performs and Panda gives the owner of the site an opportunity to earn their way to the top rankings. Whether a website fell from the top search results or has never been there, Google Panda ensures each website reaps the rewards or penalties of its algorithm. [click to continue…]