ConfusedYou know you have to be on social media, but with so many sites it can be time consuming for your staff just to keep up. As an agency that manages social media for car dealers in Canada I wanted to share what we’re doing to keep social media organized and personalized while maximizing our time. Whether you’re an independent, family-owned dealership or part of an auto group, the transition to using social media tools is significant in developing successful relationships with potential customers.

If you’re still manually logging into Facebook, Twitter, Instagram, Google etc. one at a time then you are working in 2013. Consider using a social media dashboard such as Hootsuite or Sprout Social to manage multiple profiles from one place. [click to continue…]

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Snapchat

Over the past several years, Snapchat has continued to grow in popularity. With over 100 million users, it has become one of the must have social applications. Users are engaged and using this application daily, however businesses across the globe are struggling to find their ground. [click to continue…]

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Last week Google made a dramatic change by removing all ads which were displaying in the right hand bar. Instead, a 4th spot for an ad has been added at the top of the SERP (search engine results page) as opposed to only 3 which was the previous standard. Those who had ads in the 4th spot will now see an increase in traffic as their ad will appear at the top of the page above organic results as opposed to being at the bottom beneath them. Bidding on the top two positions will likely not see a notable increase in bidding prices but the 3rd and 4th positions are going to get a lot more competitive.2012 Google Search Results

Image is from 2012

Ad Preview and Diagnosis – Google AdWords

Image is from February 25, 2016

Google has been testing keywords in the US for the last few months and we do not believe that this is something they’re going to roll back. It has been launched globally and it’s effects are already in place. Less organic spots on the first page are going to equal less organic traffic to websites and with fewer organic spots available, it will become more difficult to rank there. our team is going to keep particularly close watch on our car dealers organic search traffic. [click to continue…]

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google Panda

Photo Credit: Google.ca

Google’s Search Algorithm (used to rank websites in search engine results) underwent a big change in 2011 with Google Panda, named after Navneet Panda. Navneet is the developer of the technology which made it possible for Google to code and implement the Panda algorithm.

Google Panda aimed to ensure lower-quality content would not appear in the top Google Search Engine results. Panda filters through sites on the Google Search Engine and adjusts the severity of the filter using Google Quality Raters. These raters answer probing questions about how the site performs and Panda gives the owner of the site an opportunity to earn their way to the top rankings. Whether a website fell from the top search results or has never been there, Google Panda ensures each website reaps the rewards or penalties of its algorithm. [click to continue…]

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digital marketing in 2016

With a new year upon us, it is time to start thinking about the changes we will need to make to improve our marketing methods and what sort of changes we will see. There are several predictions being thrown around the digital marketing sphere on what marketers will focus on and ways technology will create changes in digital marketing, according to infographics from Signal.

Signal predicts that there will be improved people-based marketing options, giving advertisers more flexibility and control of their digital marketing campaigns. “In 2016, marketers will feel increased pressure to solve challenges like getting a clear view of the customer cross disparate data sources, connecting the past to a customer’s intent, and demonstrating attribution and ROI,” Signal states.

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Social media has become one of the most effective solutions for businesses to increase traffic and leads over the past few years. By having the right social media management tools and a presence on social media, you’re improving your chances at being seen and known.

Which types of publishing tools are social media managers relying on to juggle each and every social media account? Here is our list of the top 3 Social Media Management Tools of 2015.

Hootsuite

hootsuite

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website_conversions

Connecting with people who have shown interest previously in your products and services can make advertising easier for businesses of all sizes. Remarketing is a process designed to do just that, allowing you to advertise to individuals who have previously visited your website.

The way Facebook Remarketing works is pretty straightforward. People visit your website, you segment website visitors and design custom ads, which are then shown to those visitors on Facebook.

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social media managementAs more and more businesses are turning to social media for giving their businesses that extra kick, there seems to be a coinciding growth in social media management applications hitting the market. Businesses know they benefit from being on social media, but maintaining a solid social presence can be hard and time consuming. This is where social media management tools stepped in and gave us a better option for social media maintenance.

Determining which social media management tool is right for your business can be a difficult decision. There are an abundance of options available, leaving many scratching their heads as to what they need, what will work and what they could live without. [click to continue…]

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website_conversionsWhen a Pixel is set up on a website, it creates a bridge to your Ad Account, a secure place, so information that can include “a device’s IP address, the time a person viewed the pixel, an identifier associated with the browser or device and the type of browser being used” can be collected.

For example, if I am logged into Facebook on my tablet and I visit your website, the Pixel will pick up the IP Address of my tablet, the fact that I viewed the website at midday, my Facebook User ID, and that I viewed your website on Google Chrome.

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Google Tag Manager

by Derek Kubik on August 31, 2015

Google Tag Manager is a free tool for managing multiple analytics and marketing tags by simplifying tag implementation and management processes. Using GTM not only helps streamline tags, but it can also help avoid redundant or incorrect tags that could otherwise distort data or harm site performance.

Tags make it easy to send information to analytics. A tag is javascript code that collects information like user behavior data , ecommerce data and remarketing data. Manually tagging a site requires some knowledge of coding and improper embedded codes can slow the site down or even cause it to crash. Too many tags can cause analytics to become cluttered and difficult to manage. This is where GTM comes in handy.

dependable-data

Image From: google.com/tagmanager

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