YelpWhen it comes to your online presence, social media platforms and online tools, such as Yelp, places consumers figuratively in the driver’s seat, and it is the consumer who controls where you go. This is the reality for many car dealerships, and in order help steer the direction of their online reputation (positive or negative) it all starts in the dealership. A lot can be said for the connection between the two. Maintaining your dealership’s online presence is now seemingly just as important as maintaining the dealership lot. [click to continue…]

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3d symbol icon facebook like share comment message (500 x 309)

It’s incredible to think of what life was like, just over a decade ago, prior to the days of Facebook; which is without a doubt the social media platform that changed the way the world interacts. This impact has reshaped marketing campaigns on a global scale, and as a result it’s more important than ever to be interacting on the platform. Automotive dealerships are feeling more pressure than ever to be online, but signing up for a Facebook account isn’t enough. You need to make sure that you are implementing the proper practices to benefit from your online presence.

There are many different ways to achieving marketing success on Facebook, but what experts agree on is that its number one reason for business success stems from its large number of users. As a result, Facebook has become a great platform for dealerships to make it all about the customer, even offering an automotive section to help marketers get started. [click to continue…]

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Recently Google has added a new ad extension to AdWords. This new ad extension is called the callout extension. Callout extensions are a great way to highlight popular aspects or services that a business offers. Some examples of a callout are:

  • Free shipping
  • Price match guarantee
  • Certified pre-owned cars
  • Vehicle Reports Available
  • 24-7 customer service [click to continue…]

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Smartphone on WheelsIt appears that now more than ever, Internet users have immersed themselves in the age of visual media, in what Forbes.com dubs the age of  “digital curation of content”.  Pinterest leads that race by driving more web traffic than leading social network sites like YouTube, Google+, and LinkedIn combined, by sharing a website’s visual content. Pinterest is also the fastest growing social media site on the Internet today. With that being said, it’s clear that Pinterest has the potential to drastically better your dealership’s online presence. [click to continue…]

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From our experience here at AmazonAutoNation.com Ltd, we know that unique online content make a world of a difference when it comes to search engine optimization. How can you stand out from our competitors if your website content is exactly the same as your competitors? This is where we come in; we prove unique and reliable content which will give you better rankings. [click to continue…]

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Managed Chat Canada

By 2015 Millenniums will represent almost 1/3 of the population, and as an automotive dealer, it is critical to arm yourself with the proper tools and knowledge to appeal to this buying group. They are nearly 80 million strong, and studies show that almost half of them will buy a new or used vehicle within the next 2 years.

Most automotive dealers realize that they must employ effective marketing strategies to this consumer group in order to not only be successful, but to stay alive. But how do you do that? How do you connect with a generation that wields more buying power than any other generation in history, but are so different in how and why they make their buying decisions?

The key is to gain a better understanding of this decision process and implement strategies that specifically appeal to that process. [click to continue…]

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teamwork!When interviewing clients for our services the golden question always arises, “why should I hire you to do this when I can do it in-house”? This question always makes me smile because over the years I’ve observed the patterns that arise in dealerships. When it comes to executing an online marketing strategy, many car dealers are consistently inconsistent.

A website provider, 3rd party supplier, employee or someone offers up a great new idea to help improve their online marketing performance! The idea is implemented by the dealership and then the person responsible for that task is promoted, leaves the dealership (perhaps to work for a competitor) or it falls short of their expectations. For one reason or another, a lot of dealerships lack consistency. [click to continue…]

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When it comes to voicing yourself online, everyone wants to be heard. Whether you are someone who uses the internet for their profession or someone who just uses it for their leisure Google and YouTube have taken steps to make being heard that much easier. [click to continue…]

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2014 Mazda3 Sport

It is hard to predict the future, especially in consumer industries. What this is, is my two-cents if you will, of what I think 2014 will look like in the automotive industry. [click to continue…]

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When building contests for Social Media is it important to know the audience being aimed at when the contest takes off. Knowing your audience will help you design the perfect incentive to draw them in. [click to continue…]

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